Max Lanfranconi was a co-producer on an independent Italian label Time Out and had released two singles in the mid-80’s. Max was also member of the ‘Tribe’ group and by 1998 he began organizing ‘Dance all Night’ parties in Italy. Dance All Night parties became very famous, the first official parties in Italy to last till the morning lights. Encouraged by the success Max decided to start producing and around in 1992 he met Andrea Rizzo and they started to make music together. Meanwhile around the same time Maurizio Begotti and Carlo Paterno had started making music elsewhere. In 1993 they all met a record shop and decided to produce music together and Etnica was born . Andrea had a solid classical music background that combined with the melodies of Carlo and Maurizio’s sense of arrangement would soon lead to the production of some of the most classic goa trance tracks.
In 1998 the band moved its studios to Ibiza where the project would be carried on by Max and Maurizio only. After the writing of their third full-length album Equator (1999), Andrea left the band as well. Since 1999 the band has changed their sound to be up to the modern standards of production, following the worldwide trends and trying to achieve a more mature sound, after successfully proving that they could realize some of the best goa trance tracks ever.
Their fourth album, Nitrox (2001) is the result of this evolution and worked really well on the dance-floors at the time of release. The following album, Chrome (2002) displayed a further development in sound production and clarity and was so successful that they released two versions, one for Europe and one for Japan. Their sixth Etnica album Sharp(2004) was liked by old time fans too as it featured a return of melodies, like they did in the past times, but still showed a crystal clear and professional production. In 2006 a seventh album was released, Totemism, featuring all their best hits remixed by the most famous psytrance producers of the millennium. This one was highly acclaimed by fans worldwide.
The Pleiadians project was relaunched in 2006 with the release of a third opus, an album called 7even Sister7, that delivered many sci-fi oriented tracks, released on Harmonia Records.
Etnica are still very active in the scene and weekly performing DJ and Live sets all around the world.